You heard it here first – writing your first blog post is as simple as 1-2-3! Some “First Time Blogging” guides include 9 – 20 steps, and this can be intimidating to someone who has never penned a blog before. This article isn’t intended for seasoned blog writers… this is meant to encourage new bloggers to GO FOR IT!
Why Just 3 Steps for Writing my First Blog Post?
Chances are, your first blog is not going to win any awards. If you continue to blog after your first post, then I fully expect that you will look back on it in 6 months and hate the fact that you actually published that garbage! The funny thing is that no one expects a freshly launched blog to be amazing, so use that in your favor and push through the blog-writing barrier. Plus, your first article probably wont reach that many viewers… so don’t let your fear of judgement stop you from publishing your first article.
Why should I blog?
Blogging is an amazing way to reach your customer base (or people who share your interests) in a new and informative way, but the real reason to write a blog is that your articles will work 24/7 towards improving your websites Google ranking! As your rankings improve your readership will grow. As your Blogging improves, your articles will start being shared. Your shared articles will start showing up on other websites and social media pages which will organically grow backlinks to your site. All of these actions contribute to your website earning more and more Google Street Cred, which improves it’s overall ranking! Win Win!!!!!
Three Little Piggies,
As promised, in simplified form, the three steps to writing your first blog are:
- Pick a topic.
- Pick a great title.
- Write your article.
It really is that simple. It’s true that there are many advanced techniques to use when writing a blog article but breaking the process down to brass tacks will help neophyte bloggers launch their blog with confidence. Learning is a journey that starts with the first step. Confidence and knowledge will be gained after writing a few basic articles, and then aspiring authors can start adding more advanced techniques to up their blogging game.
Without further ado, let’s dive a bit deeper into the three steps required to write the first article for your blog.
Step 1 – Pick a topic for your article.
That seems simple enough… and it is. Blogs are most often written to promote a product or service, or to provide information on an interest or hobby. Regardless of your blogging goals, you should always write about something you are an expert on for your very first blog. If you own an automotive paint shop, then you might want to write an article on the proper care and maintenance of a car’s paint. If you are into horticulture, then you might want to write an article on how to properly cut flowers for use in a vase. The point is to pick something you know about so you can write an article that does not require a lot of research on your part (leave that to seasoned bloggers!).
Step 2 – Pick a great title.
This one is easier said than done. Great titles take a while to come up with so kick the process off by picking a working title. Don’t fall in love with it just yet as it is probably going to change before long.
There are few “technical” requirements for titles, but definitely try to keep your title under 56 characters – much longer than that and readers tend to lose interest. Shorter titles look better on Social Media, and that increases your article’s chances of being shared.
Another rule of thumb to abide by is to make sure only one “H1” title is used, and that it is used for the main title. Titles inside the body of your blog should be a mix of H2-H6 titles. Like an H1 title, there should only be one H2 title.
Lastly, be sure to include at least one keyword in your main titles (H1 and H2) – keywords are the words that search engines use to figure out if your article has relevant information for a given Internet search. If so, your article will be listed as a “hit” in the search results. For your reference, the H1 and H2 titles in this post include the target keywords of “First”, “Blog”, and “Post”.
So, let’s stick with the anology of the Automotive Paint Shop that has decided to blog about the virtues of waxing one’s car properly. They started out with a working title of “Car Waxing 101”. This title is okay – it has met the technical elements (under 56 characters, including spaces, and includes the target keywords “Car” and “Waxing”) but it isn’t overly appealing. So they start a brainstorming session to generate some more ideas:
- How to Wax Your Car Properly. – this is a good title, but it is still limited in its appeal.
- 5 Steps to a Show Car Quality Wax Job! – Getting better, great appeal, but keyword usage is thin.
- Prevent Vehicle Rust Forever! 5 Car Waxing Tips & Tricks. – BINGO! This one has a BOLD opening statement, 56 characters, broad appeal, and a great mix of keywords – Vehicle, Rust, Car, and Wax.
The perfect title starts with identifying the keywords that will be used to search for the content of the article, plug them into a working title and then re-writing the title several times. There is a science to creating great titles, but you don’t need to get that deep just yet. Instead, try to include one or more of the following elements in your title:
- Make a bold claim or statement.
- List the number of steps in your “How To” article. (but don’t be BORING)
- Challenge “normal” ideology.
- If all else fails, fallback to a comparative “X vs. Y” title format.
Step 3 – Write your article.
In the spirit of keeping things simple, we are going to cover a BASIC outline to use for your first blog article. Starting with an outline allows an author tap into the power of their subconscious mind; by identifying the topic, main points, and conclusion BEFORE writing begins, your brain has time to work on the wording for each point in the “background” while your conscious mind is creating the wording for the first few paragraphs.
That concludes the Rocket Science portion of today’s lesson. Let’s move on to a basic outline for new bloggers. I always ues a full-featured text editor like Microsoft Word for creating outlines and writing articles. This simplifies article formatting and editing and allows me to “copy and paste” the article into my blog.
A Basic Blog Outline:
(**** The H1 Title and Introduction Paragraph should be used when posting your article on social media, on other blog sites, and on your own main blog page, and it should ALWAYS include at least one link back to the full article****)
H2 Title (a re-write of H1, be sure to use all or most keywords)
Supporting Information (paragraph)
H3 First Subtitle (the start of information sharing)
Supporting Informaiton (paragraph)
H3 Second Subtitle (continues with information sharing or describes next step in the process)
Supporting Informaiton (Paragraph)
(**** Use H4 – H6 titles in H3 sections. Google gives a lot of street cred to articles that have a well thought out and easy to navigate hierarchy.)
Use as many H3 title sections as required to hit all the key points of your article.
H3 Last Subtitle (Conclusion or Recommendations)
Supporting Information and CALL TO ACTION.
Now, I know I said that I would keep this article in the “beginner” category, and some of you might consider the “Call To Action” (CTA) an advanced feature… If you don’t want to include a CTA, then feel free not to use one. However, I highly recommend using a CTA in order to start collecting “clicks” on your website. A CTA could be something as simple as including a link to a different page on your website, or as advanced as getting someone to subscribe to your mailing list or, and this is where it gets fun, encouraging your readers to make an online purchase from you!!!!!
Blogs are a great way to interact with your audience while building your website’s SEO.
Blogs are amazing for sharing information, instructions, or even your passion for hobbies and interest, but they do so much more than that. Behind the scenes they work to increase traffic to your website, improve website Search Engine Optimization (SEO), and can even be used generate online sales from your website. The benefits of blogging are huge, so be sure to take advantage of the current “Social-Distancing” quarantine period and start writing your first Blog Article.
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The networking environment of any business lays the foundation for business continuity and goal attainment, so why do so many small businesses ignore it? Optimizing the environment is a simple process that will speed up data transfer rates and reduce network related work slowdowns or stoppages. Continue reading for tips to increase your competitive advantage in your market space. Read more…
IT & Marketing Consultant
About the author; Jim Morris is a classically trained IT professional who has first hand experience with the pain of poorly setup networks and under-performing marketing activities. His mission in life is to provide small business owners with affordable services that increase their ability to compete in their chosen market space. He is a dedicated husband, father, and son who spends his limited downtime vacationing with family, visiting friends, coaching lacrosse, mountain biking, and enjoying all things Marvel, Star Wars and Science Fiction. #CCIT #YYCadvantage #MarketingMagic