Written by Brosakio
April 8, 2020
Social Media Content Calendars made easy –We have all heard the term used, but how many of us actually have them, and what the heck are they used for? The simple answer is that Social Media Content Calendars are used by businesses and social media influencers to plan, organize, and strategically publish their cornerstone content. The Social Media Content Calendar provides a quick visual reference for social media marketers and helps to organize content delivery so it achieves social media goals.
So why do you need a Social Media Content Calendar?
With social media, “hope” is not a method for success. For most businesses, planning is an essential part of achieving business goals, and social media is no different. Haphazard posting is not an effective way to gain followers or to promote your products or services. Businesses and Social Media Influencers know that setting Social Media goals and organizing content creation and delivery is the only way to track what works (based on engagement rates) and what doesn’t. Guessing what your audience wants doesn’t work anymore. Social Media Content Calendars allow business owners to visualize and track the readiness of content required to achieve various social media and blogging goals.
How build a Social Media Content Calendar the easy wayThere are a lot of tutorials available for creating a social media content calendar, but many of them are overly complicated. It’s almost like the authors are deliberately trying to make this more complicated than it really is in order to up the “perceived value” of their work. In the following video I cover the creation of a SIMPLE social media content calendar designed to lower the barrier of entry for business owners who may be overwhelmed by social media management.
Video: How To Build A Social Media Content Calendar using Google Sheets.
What should I track in my Social Media Calendar?
At a minimum, your Social Media Content Calendar should provide a visual snapshot of the date range, day of the week, Social Media channels, topics, publication times, the location of the pre-made content, and cross-posting requirements. As your comfort level grows then you can add things like color codes, content types, activity tracking (link clicks and views), and anything else you feel will add value to your Social Media Content Calendar.
Content may be King, but the types of content that will help grow your social media followers will depend on your industry and social media goals.
For more tips and tricks, be sure to check out our Blog page.
You heard it here first – writing your first blog post is as simple as 1-2-3! Some “First Time Blogging” guides include 9 – 20 steps, and this can be intimidating to someone who has never penned a blog before. This article isn’t intended for seasoned blog writers… this is meant to encourage new bloggers to GO FOR IT! Read more…
IT & Marketing Consultant
About the author; Jim Morris is a classically trained IT professional who has first hand experience with the pain of poorly setup networks and under-performing marketing activities. His mission in life is to provide small business owners with affordable services that increase their ability to compete in their chosen market space. He is a dedicated husband, father, and son who spends his limited downtime vacationing with family, visiting friends, coaching lacrosse, mountain biking, and enjoying all things Marvel, Star Wars and Science Fiction. #CCIT #YYCadvantage #MarketingMagic